Allstate Sugarbowl Booth

To design an activation footprint for Allstate to be present at the Sugarbowl in Louisiana.

To design an activation footprint for Allstate to be present at the Sugarbowl in Louisiana. The experience uses augmented reality to allow users to take pictures in front of a step-and-repeat backdrop. The augmented reality consisted of the user wearing gloves with a logo in the palms similar to the player depicted on the tent walls.