Amazon Prime Day Pop-Up
To design an experiential campaign to be activated in populated locations.
most popular areas for a tattoo
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what to know before getting tattooed
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sensitivity is different on each skin
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prevent allergies and request natural ink
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proper cleaning is important
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proper cleaning is important
To design an experiential campaign to be activated in populated locations. An Amazon Echo would become an oversized pop-up shop. The Echo would produce an epic blue light to create attraction by curiosity. On the side of the device lives a projection mapped timer counting down until Primeday. On the day of the event, users will be able to access exclusive deals by opening the Amazon application where they discover a new feature using augmented reality. This AR addition will allow users to shop virtually inside the structure in order to take advantage of unique deals.
