Bank of America: Special Olympics
To design an experiential pop-up event that would activate at the special Olympics embodying the #PickingUpHope campaign
most popular areas for a tattoo
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what to know before getting tattooed
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sensitivity is different on each skin
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prevent allergies and request natural ink
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proper cleaning is important
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proper cleaning is important
To design an experiential pop-up event that would activate at the special Olympics embodying Bank of Americas campaign hashtag "#PickingUpHope. The campaign would put an emphasis on a large glowing text structure that participants would be able to lift up (with hydraulic assistance) for a great social media post. This would push the campaign out to the users feeds and also showcase their posts on a living digital wall that would be projection mapped within the space.
The user would begin by playing a claw machine that lets the user always win. Given a red ball labelled with 1 through 4 the user would then transition to the photo opportunity where they would lift up hope. Lastly, the user would use their ball to exchange for one of four prizes!
